diff --git a/README.md b/README.md
index e404166..0f33e19 100644
--- a/README.md
+++ b/README.md
@@ -176,8 +176,8 @@ See this example:
 - `\google`: your account name on [google+] — only the name of the account, the url is prepended automatically
 - `\pgpurl`: the full url to your pgp public key (only added to the QR-Code, not shown in the text)
 - `\pgpfingerprint`: the fingerprint of your pgp public key
-- `\logo[height=...]{file}`: path to logo file (PNG, JPG, etc.) for display next to name. Optional `height` parameter (e.g., `height=6em`) overrides global `logoheight` option.
-- `\qrlogo[scale=...,opacity=...]{file}`: path to logo file for display in QR code center. Optional parameters: `scale` (fraction like `0.3` for 30% of QR width) overrides `qrlogoscale`, `opacity` (0.0-1.0) overrides `qrbgopacity`. Remember that every logo lowers the QR-code's error-correction margin—keep the scale conservative and always test the code with multiple devices (smartphones plus command-line tools such as `zbarimg`).
+- `\logo[height=...]{content}`: supply either a path to an image file (PNG, JPG, PDF, …) or arbitrary LaTeX content (e.g., `\Pacta`). When a readable file exists it is loaded via `\includegraphics`; otherwise the content is typeset as provided. Optional `height` parameter (e.g., `height=6em`) overrides the global `logoheight` option.
+- `\qrlogo[scale=...,opacity=...]{content}`: behaves like `\logo`, but places the content in the center of the QR code. Pass an image path or LaTeX markup. Optional parameters: `scale` (fraction like `0.3` for 30% of QR width) overrides `qrlogoscale`, `opacity` (0.0-1.0) overrides `qrbgopacity`. Remember that every logo lowers the QR-code's error-correction margin—keep the scale conservative and always test the code with multiple devices (smartphones plus command-line tools such as `zbarimg`).
 - `\companylogo[height=...]{content}`: backwards-compatible helper that still allows arbitrary content below the name. Prefer the new `\company[logo=...]{...}` syntax, but this command remains available.
 - `\background[scale=...,opacity=...]{file/color}`: path to background image file or color name (e.g., `yellow!20`, `blue!10`). If file exists, it's used as image; otherwise treated as color. Optional parameters: `scale` (factor like `1.5`) overrides `bgscale`, `opacity` (0.0-1.0) overrides `bgopacity`.
 
diff --git a/businesscard-qrcode.cls b/businesscard-qrcode.cls
index e18722c..3a30ab9 100644
--- a/businesscard-qrcode.cls
+++ b/businesscard-qrcode.cls
@@ -268,6 +268,21 @@
 \newcommand\ifboth[3]{\ifcsdef{#1}{\ifcsdef{#2}{#3}{}}{}}
 \newcommand\ifany[3]{\ifcsdef{#1}{#3}{\ifcsdef{#2}{#3}{}}}
 \newcommand\cond[1]{\ifcsdef{#1}{\exec{#1}}{}}
+\newcommand\BCQ@graphiccontent[2]{%
+  \begingroup
+    \edef\BCQ@graphicscan{\expandafter\detokenize\expandafter{#1}}%
+    \IfSubStr{\BCQ@graphicscan}{\string\\}{%
+      \endgroup #1%
+    }{%
+      \xdef\BCQ@graphicspath{\BCQ@graphicscan}%
+      \endgroup
+      \IfFileExists{\BCQ@graphicspath}{%
+        \includegraphics[#2]{\BCQ@graphicspath}%
+      }{%
+        #1%
+      }%
+    }%
+}
 
 % internal boxes and lengths for measuring
 \newsavebox{\BCQ@namebox}
@@ -628,7 +643,7 @@ END:VCARD\BCQ@nl}
             % Logo with transparent background preserved (no fill), padding still applied
             % qrlogoscale/scale is unitless fraction (0.25 = 25% of QR width)
             \node[inner sep=\BCQ@qrlogoborder\textwidth] at (qr2.center) {%
-              \includegraphics[width=\BCQ@qrlogoscale@used\textwidth]{\Xqrlogo}%
+              \BCQ@graphiccontent{\Xqrlogo}{width=\BCQ@qrlogoscale@used\textwidth}%
             };
           \end{tikzpicture}%
         }{%
@@ -659,7 +674,7 @@ END:VCARD\BCQ@nl}
   }%
   % Store logo height as dimension for heightscale calculation
   \ifcsdef{Xlogo}{%
-    \sbox{\BCQ@logobox}{\includegraphics[height=\BCQ@logoheight@used]{\Xlogo}}%
+    \sbox{\BCQ@logobox}{\BCQ@graphiccontent{\Xlogo}{height=\BCQ@logoheight@used}}%
     \setlength{\BCQ@logoheightdimen}{\BCQ@logoheight@used}%
     \setlength{\BCQ@namecolumnwidth}{\dimexpr\textwidth-\wd\BCQ@logobox-\BCQ@logosep\relax}%
   }{%
diff --git a/photo-in-qr-example.pdf b/photo-in-qr-example.pdf
index 62bf40a..9311f89 100644
Binary files a/photo-in-qr-example.pdf and b/photo-in-qr-example.pdf differ